Our Story

About Snowietx

Here’s a fun bio about George and Kevin starting a shaved ice business:

From Private Jets to Shaved Ice: How a Summer of Fishing Turned into a Sweet Venture

When two seasoned entrepreneurs like us—one soaring high in private aviation and the other making waves in the family entertainment “funbox” — decide to launch a shaved ice business, you know there’s a good story behind it.

It all started on the sweltering banks of the Trinity River in Fort Worth, where our kids, Kingston, Jagger, Matvey, and Amelia, were spending their summer camp-free days casting lines and dreaming up their next adventure. As the Texas heat climbed into the triple digits, the kids’ cravings for shaved ice grew, but finding a refreshing treat proved harder than landing a catfish.

That’s when the lightbulb moment hit – or rather, three lightbulb moments, courtesy of our enterprising offspring. “Why don’t WE open a shaved ice company?” they chorused, eyes gleaming with a mix of sugar-fueled excitement and entrepreneurial ambition. “And we can use your Teslas to pull the trailer!”

And just like that, Snōwie Texas was born. George and I, inspired by our kids’ ingenuity and fueled by countless afternoons spent fishing and sweating, decided to trade boardrooms for blenders and spreadsheets for snow cones.

Now, we’re cruising the streets of North Texas in our trusty Teslas, serving up icy delights to kids and adults alike. From Dallas to Denton, Fort Worth to Rockwall, we’re spreading smiles and beating the heat, one shaved ice at a time. It’s proof that even the most seasoned entrepreneurs can find inspiration in the simplest of places – and sometimes, the best business ideas come from the mouths of babes… or rather, the minds of kids with a serious sweet tooth!